What Is Search Engine Optimization (SEO)?
What Is SEO – Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely users are to click on your website and ultimately choose your company for their needs.
Why is SEO important?
To understand the value of SEO, first, let’s define organic search results:
Organic search results: the unpaid listings on a search engine results page (SERP) that the search engine has determined are most relevant to the user’s query. PPC or pay-per-click ads make up a significant portion of many SERPs. Organic search results are distinct from these ads in that they are positioned based on the search engine’s organic ranking algorithms rather than advertiser bids. You can’t pay for your page to rank higher in organic search results.
How Do Search Engines Work?
The ultimate goal of any search engine (like Google) is to make searchers happy with the results they find. To achieve this, search engines need to find the best pages and serve them as the top search results. The No. 1 job in SEO is to ensure that you’re offering relevant content. Why? Because Google’s No. 1 job is to show users relevant results.
Where to Start?
Keywords are the backbone of any SEO strategy. They help you identify the topics your audience is searching for so you can target those topics with relevant content. You also need to create content that will rank for those keywords. Content creation and optimization are two irreplaceable parts of SEO. Google prefers user-friendly websites. Technical SEO plays an important role here again. Besides ensuring the crawlability and indexability of your website, SEO also makes sure your website meets usability standards.
SEO is not a fast track to success. It never was and never will be. You need to have a long-term plan when it comes to SEO because it can take between six months and a year to rank for most keywords. Want to get started? Call or text us today.
To learn more, or get started with Michigan SEO Services with Great Lakes Marketing Company, Contact us to get started!
Great Lakes Marketing Company is a full-service digital marketing agency specializing in ways to reach more customers, increase your revenues, and promote your brand. We offer services such as SEO (Search Engine Optimization) – PPC (Pay-Per-Click) Ads – Content Marketing – Website Design & Creation – Social Media Management – Email Marketing and Analytics. Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the Internet and other forms of digital communication. Internet marketing has become the newest, fastest, and more impactful approach to company marketing. We are a Michigan Marketing Company and offer Digital Marketing services to businesses throughout the Great Lakes State of Michigan. If you are located in any other state, please reach out to our sister company Compass Marketing Results.