Author: Great Lakes

What Is Search Engine Optimization (SEO)?

What Is SEO – Search Engine Optimization? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the […]

Managing Your Brand Through Social Media

Managing Your Brand Through Social Media Managing your brand through social media involves a hectic schedule. This means crafting, scheduling, overseeing, and engaging with multiple social media accounts—all in a given time. With at least 3.2 billion people utilizing social media platforms, social media is, without a doubt, an integral aspect of all digital marketing […]

Which Forms of Marketing Produce the Highest ROI?

Which Marketing Channels Produce the Highest ROI In business, it’s important to focus on the channels most likely to produce a high ROI (return on investment). You want a marketing channel that will consistently deliver results and revenue. Which marketing channels produce the highest ROI, though? When it comes to the highest ROI marketing channels, DIGITAL DOMINATES. Channels like […]