It’s officially summer! For most businesses, summer is the time when there are more opportunities to participate in local events in the community, get outside and enjoy the weather, and generally “get social.” To get the most out of your summer marketing, of course, you can magnify it all by sharing it on social media. Here are 7 Summer Business Marketing Ideas to boost your business and heat up your marketing campaigns.

1. Post photos and videos of your staff having fun. Customers love to see a business that’s authentic and one where employees enjoy working. (Bonus: Posting about your company’s workplace culture can also help you attract job candidates). If your company has a Friday afternoon potluck, beach BBQ or summer company picnic, posting photos or videos of the action so prospective customers can “meet” your team is one of the smartest social media marketing ideas.
2. Update your website’s homepage or landing pages to summer images. A picture is worth a thousand words!  Why not switch out your company’s images to match the weather – and mood of your customers.  Let’s be honest, pools, parties, sun & sand are on all of our minds.  This is a great time to update your website with a fresh look for summer.
3. Promote the events you’re participating in this summer. Is your business sponsoring a local event or fundraiser? Promote the event well in advance to get your customers excited about it. You’ll not only help boost attendance but also boost your image as a company that cares about the community. Promoting your summer lineup of conferences or events will also help customers know to be on the lookout for you, or possibly entice them to attend and get some face-to-face time as well.
4. Give it away. Promotional items prepared for trade shows or event giveaways are a great way to get your name out there. Ideally, items that are relevant to summer like a beach towel, insulated drink cup, or Frisbee).  You can also brand items specific to the event like golf tees or can koozies for golf outings, Band-Aids or sunscreen for health & wellness fairs, etc. Need help ordering promo items for your business?  Contact us today and we’ll help you pick out items, get a quote and get your items delivered to you, or directly to the event location.
5. Summer-themed email campaigns and social media posts. Since people tend to fly through their emails nowadays.  Try making them fun with clever summery action like “Make a Splash” or “Dive in Today.” You could even schedule multiple summer emails to A/B test which combination of summer email copy works best.  Plus, you can use fun images with beaches, pools, sunglasses, and more to give your customers that warm, excited feeling that summer brings to all of us.  If you need help creating a monthly email or social media campaign, let us know!  Contact us today to provide you with a quote and get started promoting your business.
6. Summer sales & promos. “Summerize” your brand with fun summer sales or holiday promos. Even if it’s a small percentage or dollar amount off your product or service, a summer sale can boost your overall revenue by incentivizing your summer audiences to buy now. Using the season as the reason behind a sale gives a sense of urgency to consumers to buy now.
7. Take time to audit your SEM, SEO & PPC efforts. Summer is a great time to take a deep dive into your marketing analytics (especially if this is a slower season for you). No one wants to waste money on paid ads or Search Engine Optimization (SEO) tasks that aren’t working.  Make sure that you, or your marketing agency, are taking the time to go back and optimize each of your campaigns to give you the biggest bang for your buck!

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